This is how you get noticed! Of the billions of people who are on social media every day, you need to invite your share of visitors back to your website where you are in control. You don’t need to be fully involved with Facebook, Linked-In, Twitter, YouTube, etc., but you should maintain an up-to-date presence on at least a few of the social sites you choose. Each service provides a unique experience, and attracts a unique user-base. You want to make sure that you and your skills are discoverable in as many places as possible.
Imagine that your website is an airline terminal and all the social media services you use are arriving and departing flights that your contacts travel on. Some travelers are flying in on the arriving Twitter or Facebook flights; they’ll see a status update or tweet that leads them to your website. Other travelers are already at the terminal; they may click to see a YouTube video or Instagram photo that you posted on your website, and off they go, departing for one of your hubs.
Your website is your home office, your central command for your online content. This is where you house your content, blog posts, testimonials, demos, etc. From your home office you push your content out to your various social media profiles!